Direction
Strategy & Growth
Clarify where to compete, what to build, and how to grow without losing operational focus.
- Growth and market strategy
- Value-based care readiness
- Program and partnership development
Healthcare transformation, grounded in practice
Rooted in Healthcare.
Built for Growth.
Strategic, operational, and quality consulting for care-delivery organizations building stronger operating models and sustainable growth.
Clinical insight, operational discipline, and strategic clarity—grounded in care delivery and measured against meaningful outcomes.
Where we help
The challenge is turning a promising idea into practice—and building it to grow.
Appletree helps care-delivery organizations move from ambition to an operating model their people can understand, execute, and sustain.
Execution
Operations & Care Models
Translate strategy into care pathways, workflows, staffing models, and programs that teams can use.
- Care-model and workflow design
- Clinical operations optimization
- Technology and virtual-care integration
Performance
Quality, Compliance & Transformation
Build the measures, governance, and leadership practices that make improvement last.
- QAPI and quality improvement
- Compliance and accreditation readiness
- Analytics, AI, and change leadership
Integrated care design
Stronger care models grow from aligned foundations.
Appletree connects strategy, operations, people, workflows, data, technology, quality, and governance around how care is actually delivered—so better experience, stronger performance, and sustainable growth can take root.
What grows above Better experience Stronger performance Sustainable growth
Founder-led
Senior healthcare experience, directly engaged.
Founded by Jeff Sommer, PT, DPT, MBA, MS, Appletree brings experience spanning direct care, practice ownership, enterprise operations, quality, and innovation to every engagement—working alongside the people who will carry the work forward.
About Appletree and JeffWho we serve
Built for organizations navigating consequential change.
Home health and home-based care
Organizations improving quality, efficiency, growth, and value-based performance.
Physical therapy and outpatient rehabilitation
Practices and rehabilitation providers strengthening operations, clinical outcomes, market position, and sustainable growth.
Community and specialty health organizations
Providers building accessible, coordinated, patient-centered services.
Healthcare start-ups and emerging ventures
Leaders translating a strong concept into a credible operating model.
How we work
From first conversation to capability that lasts.
- DiscoverListen for context, constraints, and the outcomes that matter.
- Assess & AlignDefine the scope, path, and shared expectations.
- Build TogetherDesign and implement the work alongside leaders and teams.
- Sustain & GrowMeasure progress, transfer capability, and prepare what comes next.
What happens during a free discovery call?
The free discovery call is a focused conversation about your organization, the challenge at hand, its urgency, and what a useful outcome would look like. It allows both sides to determine whether Appletree is the right partner and identify the most useful next step.
What does an Appletree consulting engagement look like?
Engagements generally progress through discovery, assessment and alignment, collaborative design and implementation, and a structured transition to the client team. Every proposal defines the priorities, scope, working model, responsibilities, timeline, deliverables, and intended outcomes before work begins.
How closely does Appletree work with client teams?
Appletree uses a deeply engaged partnership model. Work is developed with the leaders and staff who understand the organization and will carry the change forward. That may include leadership sessions, team working meetings, process observation, data review, implementation support, and regular decisions about what to sustain, adapt, or scale.
Start a conversation
Ready to grow what works—and build what comes next?
Start with a free discovery call about your organization and the work ahead. Jeff responds personally within one business day.